I'm Crepuscular Ray for Action City News. Back to you, Thax.
I have no idea what the hell this clip is about, but it strikes me as fundamentally hilarious on multiple levels. Commentary from our own little newsman is formally requested.
First of all, check out the dude's hands -- firm and flat against the desk, fingers together. Presenters AND viewers obsess about hands. Too much movement, too still, too much folding/clasping/twiddling of fingers and hands, etc.
Secondly, the theme music -- could've been written by any of the main news music composers out there. Just take a listen to news jingles from across the country here: News Music Search Archive.
Thirdly, the slogan: "Where The News Comes First." We have recently adopted that as our slogan! No kidding! Don't even get me started on that one! Our previous slogan was "Your World at Home."
Fourthly, the "action shots" which are supposed to convey the notion of "Holy crap! I'm so busy gathering the day's top headlines, weather data, and sports highlights that I barely had time to pose for this carefully-staged and perfectly-lit 'head-turn and smile,' but I sure am happy to do it for you, the viewer!"
Fifthly, the "branding" of the weather presentation. In our city, we have "Weather First 5/30," the "KKTV 11 News Storm Team," and for us, "STORMTRACKER 13" (CAPS, bold, and italics absolutely crucial parts of the branding). Each has their own name for "doppler" radar, and you'll hear about it endlessly during thunderstorm season. The most egregious is "KKTV 11 News Storm Team Level 2 Doppler Net." 16 syllables to communicate a simple notion: radar.
But I digress. The video is funny because it makes fun of the conventions we take so seriously, but that the viewer sees right through.
3 comments:
This really IS funny!
First of all, check out the dude's hands -- firm and flat against the desk, fingers together. Presenters AND viewers obsess about hands. Too much movement, too still, too much folding/clasping/twiddling of fingers and hands, etc.
Secondly, the theme music -- could've been written by any of the main news music composers out there. Just take a listen to news jingles from across the country here: News Music Search Archive.
Thirdly, the slogan: "Where The News Comes First." We have recently adopted that as our slogan! No kidding! Don't even get me started on that one! Our previous slogan was "Your World at Home."
Fourthly, the "action shots" which are supposed to convey the notion of "Holy crap! I'm so busy gathering the day's top headlines, weather data, and sports highlights that I barely had time to pose for this carefully-staged and perfectly-lit 'head-turn and smile,' but I sure am happy to do it for you, the viewer!"
Fifthly, the "branding" of the weather presentation. In our city, we have "Weather First 5/30," the "KKTV 11 News Storm Team," and for us, "STORMTRACKER 13" (CAPS, bold, and italics absolutely crucial parts of the branding). Each has their own name for "doppler" radar, and you'll hear about it endlessly during thunderstorm season. The most egregious is "KKTV 11 News Storm Team Level 2 Doppler Net." 16 syllables to communicate a simple notion: radar.
But I digress. The video is funny because it makes fun of the conventions we take so seriously, but that the viewer sees right through.
Ha! Oh my god ... these dudes coopted your new slogan! That's priceless.
But superb and insightful analysis! You're not balding or anything, but think about using a bright white toupee like this guy.
That's my professional advice, free of charge.
Actually, I am balding...
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